Marketing and Sales Strategy
The best marketing and sales organizations position around the customer and rely on analytics, agile processes, and a test-and-learn culture to create more personalized experiences. CYD’s marketing and sales consultants guide the way.
Winning companies don’t just talk about customer experience, they sell and market in a way that’s convenient and relevant to customers. Traditional approaches don’t foster this seamless simplicity. What’s needed is a new paradigm: an integrated unification of marketing and sales. We help companies develop the underlying human and technical capabilities that enable a more agile, data-driven marketing and sales organization.